Nitika Gupta

Founder, Fresh Air

Licensed Professional Counselor (PA, USA)

MM, M.Phil.Ed., M.S.Ed., BA

Nitika Gupta moved to the US at the ripe age of 17 to pursue higher education. After attending several pre-med and biomedical engineering classes, she ended up taking a few psychology courses and fell in love with the subject. From then on, Nitika and psychology have been inseparable.


In her 10 years in the US, she completed her bachelor’s degree from the University of Southern California, Los Angeles, and two master’s degrees in psychology and mental health services from University of Pennsylvania, Philadelphia. Then, she went on to add some more letters after her name, getting a master’s in management.


After (finally) completing her education, she worked in an outpatient mental health and drug and alcohol centre in Philadelphia. She also worked with the US juvenile justice system, advocating in family court for the recovery of inner-city teens. At this point, Nitika decided to get licensed in Pennsylvania as a Professional Counselor (LPC).


In 2016, she moved back to Mumbai after a decade to tackle reverse culture shock head on. Since then, she has worked at a mental health centre for two years before venturing out to starting her own practice – Fresh Air.


Nitika’s approach to mental health is quite outside the box. She does not believe in the stereotypical “and how does that make you feel” therapy that takes the human element out of the process. She incorporates humour (when appropriate, of course) and shares a relatable rapport with her clients. She does, however, strongly believe in ethical, professional therapeutic methods based on sound research, and strictly follows the American Counseling Association Code of Ethics.


Nitika’s counselling style can be described as collaborative and compassionate, empowering the individual to be the ultimate expert, while nurturing a healthy therapeutic relationship. Nitika helps people stabilize their moods and maladaptive situations through awareness, mindfulness, and positive change.